Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
September 29, 2025 Active’s EVP of Media Investment & Innovation, Melissa Moschetti, joined an expert panel for the webinar The Mediaocean Current: TV Advertising’s Next Chapter Featuring Forrester.
The discussion brought together leaders in media and marketing to explore how television continues to evolve and what it means for marketers navigating today’s omnichannel landscape.
Held on September 25, the session featured insights from guest speaker Nikhil Lai, Principal Analyst at Forrester, who shared findings from his latest research, Mix TV Advertising’s Past and Future to Maximize Its Impact.
Moderated by Stephanie Dorman, COO of Prisma, the panel also included Tracy Chavez, EVP and Managing Director of PMX OneLocal.
👉 If you missed the session, you can watch the full recording here.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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