Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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January 30, 2019

Funding and Offsetting Operating Expenses

Challenge: Major Financial Services Company was in need of funding to support a sports sponsorship. Solution: Active provided incremental cash to the…

January 30, 2019

Reducing Sponsorship Carrying Costs through Corporate Trade

Challenge: Major Insurance Carrier was committed for a full season sports sponsorship. They were under resourced for other initiatives, but wanted to maintain…

January 30, 2019

Optimizing Inventory Value for Excess Products

Challenge: Major CPG Company had excess inventory, dated products and excess raw materials (which were converted to finished goods) Solution: Active provided…

January 13, 2019

Extending and Optimizing Experiential Marketing Budget

A CPG company was looking to create meaningful relationships, drive trial and amplify positive experiences with consumers.

June 30, 2018

Creating Value Through Corporate Trade

The concept that business strategies should be judged by the economic value they create is commonly accepted in the business community.