Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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January 30, 2019

Discovering New Distribution Channels and Achieving Scalable Performance…

Challenge: An OEM was not selling fully electric cars at acceptable volume. Solution: Active powered automotive innovations by bringing in strategic partners and…

January 30, 2019

Realizing Incremental Sales / Revenue and Enhancing Return…

Challenge: A hospitality client was looking to increase room bookings. Solution: Travel Cash Cross Purchase Program implementation. Client committed to place specific media…

January 30, 2019

Maximizing Supply Chain Management Capabilities

Challenge: A major QSR needed help managing short-coded excess inventory. Solution: Active Freight & Logistics consolidated and resold excess inventory from 19…

January 30, 2019

Supporting Capital Projects and Creating Unrealized Value

Challenge: For more than two years an international CPG company had been trying to sell a large industrial facility with outdated capital…

January 30, 2019

Funding and Offsetting Operating Expenses

Challenge: Major Financial Services Company was in need of funding to support a sports sponsorship. Solution: Active provided incremental cash to the…

January 30, 2019

Reducing Sponsorship Carrying Costs through Corporate Trade

Challenge: Major Insurance Carrier was committed for a full season sports sponsorship. They were under resourced for other initiatives, but wanted to maintain…

January 30, 2019

Optimizing Inventory Value for Excess Products

Challenge: Major CPG Company had excess inventory, dated products and excess raw materials (which were converted to finished goods) Solution: Active provided…

January 13, 2019

Extending and Optimizing Experiential Marketing Budget

A CPG company was looking to create meaningful relationships, drive trial and amplify positive experiences with consumers.

June 30, 2018

Creating Value Through Corporate Trade

The concept that business strategies should be judged by the economic value they create is commonly accepted in the business community.