Video News 2.8.24
LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable Television remain the most effective media vehicles…
Active International
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LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable Television remain the most effective media vehicles…
HOLIDAY SPENDING WRAP-UP It was a Happy Holiday season for retailers, with sales growing by 3.8% and reaching a record $964.4 billion.…
CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!”A recent Hub Entertainment study revealed that almost 60% of household entertainment decision-makers would pay for…
We are excited to announce that Arthur Wagner, our Co-Founder and Executive Chairman, has been chosen as an inductee for the 2024…
BROADCAST TV VIEWING UP FOR NOVEMBER The numbers are in, and Broadcast TV’s viewership share has ticked up for the fourth consecutive…
RECORD-BREAKING HOLIDAY SPENDINGIt feels like we talk about this in every edition of Video News, but happily, the news continues to be…
The New Year is almost upon us, and we’re excited to announce the release of our new 2024 broadcast calendar, designed to…
CONSUMERS CONFIDENT DESPITE ECONOMIC CHALLENGESAs the Holiday shopping season approaches, consumer spending projections are getting stronger and stronger. Consumer confidence is high,…
Join us at Brand Innovators’ Marketing Leadership Summit on Thursday, November 16th, 2023 at 12:15 PM PST, where Active’s Corinne Casagrande, SVP,…
LOCAL AD REVENUES PROJECTED UP FOR 2024 Local advertising revenues are projected to grow 8.6% next year, reaching over $175 billion—largely thanks…
This article originally appeared in MediaPost. By Alaina Donnellon | SVP, Local Media, at Active International It’s officially spooky season — that…
SEPTEMBER RETAIL SALES EXCEED FORECASTS Boosted by motor vehicle sales, dining & entertainment spending, and growing consumer confidence, retail sales rose sharply…