Video News – 7.11.24
TIME SPENT STREAMING SLOWS As premium streaming platforms mature, the average time spent viewing them has started to flatten, with only slight…
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TIME SPENT STREAMING SLOWS As premium streaming platforms mature, the average time spent viewing them has started to flatten, with only slight…
HOT DOG! IT’S ALMOST THE FOURTH! Next week, millions of us are going to grill, we’re going to eat, and we’re planning…
In the inaugural episode of "About That", Carl Mayer speaks to Tess Erickson about Involved Media's Connected Audiences Spring Report on Connected…
THEY SAY THE NEON LIGHTS ARE BRIGHT… ON CBS Broadway has fully bounced back from its 2020-21 Covid shutdown, with 35 shows…
AD MARKET CONTINUES TO EXPAND The U.S. ad market has entered its second year of growth, as April was the 13th consecutive…
TV: STILL THE MOST EFFICIENT REACH MEDIUM Compared with Social Media and Digital Video, Television remains the most efficient option for brands…
U.S. MEDIA CONSUMPTION PROJECTED TO INCREASE Despite a small (-0.4%) downtick in time spent with media, the remainder of the year should…
MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising is expected to have increased 3%. It…
GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of the most basic, easily definable demographics to…
AD-SUPPORTED STREAMING GREW IN FEBRUARY Streamed viewing increased by ten percent last month, largely thanks to growth in FAST (Free Ad-Supported TV)…
TV LEADS IN TRUST AND INFLUENCE A recent study from GfK shows that at all stages of the purchase funnel, from Awareness…
JANUARY TV VIEWING INCREASES January was a great month for TV, as total viewing reached a four-year high. Versus the previous month…