Video News 12.05.24
NIELSEN: ONE BIG STEP CLOSER TO A SINGLE MEASUREMENT We’ve heard it before, but this time it looks like we might actually…
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NIELSEN: ONE BIG STEP CLOSER TO A SINGLE MEASUREMENT We’ve heard it before, but this time it looks like we might actually…
The New Year is almost here, and we’re excited to share our 2025 broadcast calendar! It includes key broadcast dates for 2025…
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach Viant acquired IRIS.TV, a CTV data platform, to enhance programmatic ad…
If you are experiencing issues viewing the video above, please use this link: https://vimeo.com/1031146097 About this episode: In this episode of “About…
VIEWERS WATCHING MORE CONTENT ON FEWER PLATFORMS As total monthly subscription costs begin to approach those of cable, a study from TiVo…
Advertisers Grow Spending in Amazon DSP as Adoption Increases Amazon’s ad revenue, $14.3 billion last quarter, could grow even more if its…
HALLOWEEN SCARES UP SPENDING Shoppers are still spending a ton of money this Halloween—$11.6 billion is projected by the National Retail Federation.…
Top 7 tips to utilize CTV as part of an omnichannel campaign According to IAB Compass, two-thirds of UK households now use…
MODERATE HOLIDAY SPENDING INCREASES PROJECTED The National Retail Federation has released its forecast for Holiday 2024, and they expect a new record…
With Election Day just weeks away, see why Friends and the need to “Pivot!” should be an inspiration for marketers. In this…
Buyers Can Now Target High-Attention Inventory In The Trade Desk Adelaide’s integration with The Trade Desk allows advertisers to target ad inventory…
Originally posted on MediaVillage By Daniel Senor, Senior Research Analyst, Strategy, Planning & Insights The 2024 Summer Olympic Games in Paris marked…