Digital Digest 03.19.25
Amazon Shores Up Stronger CTV Position with Complete TV Solution Amazon has introduced Complete TV, a new AI-powered tool within its Demand-side…
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Amazon Shores Up Stronger CTV Position with Complete TV Solution Amazon has introduced Complete TV, a new AI-powered tool within its Demand-side…
FAMILIES VALUE SHARED VIEWING TIME A new report from research company Savanta (commissioned by entertainment company Wildbrain) shows that U.S. families rank…
Streaming TV Ad Rates are Falling and Amazon’s the Anchor Amazon’s entry into the streaming ad market has driven costs down, with…
TELEVISION ADS LEAD TO ONLINE RESEARCH Only a Luddite would deny that the Internet is where consumers go for product information and…
Kevel Extends To Walled Garden Retail Media With Nexta Acquisition Kevel has acquired Nexta, a Copenhagen-based startup, enhancing its on-site retail media…
STREAMERS TO OUTSPEND COMMERCIAL BROADCASTERS IN ’25 For the first time ever, global content spends by streaming companies are predicted to outpace…
It’s Time for DOOH to Move Beyond the Billboard Digital Out-of-Home (DOOH) advertising is evolving beyond traditional billboards, integrating dynamic content and…
LINEAR STILL LEADS CTV IN AD REACH… Even as Connected TV inches up on Linear in share of TV time (Digital Video…
TikTok Tells Advertisers US Campaigns Will Resume on Sunday After Temporary Pause TikTok resumed its U.S. services after a 14-hour shutdown, informing…
RETAIL ENDED THE YEAR STRONG In advance of their “Big Show” event next week, the National Retail Federation has released some preliminary…
A SUPER DUPER SUPER SATURDAY No matter how early people start their holiday shopping, there always seems to be a mad dash…
AI as a Service: The Future of Digital Advertising AI-powered DSPs, like ViantAI, are revolutionizing programmatic advertising by offering unmatched efficiency, insights,…