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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

June 3, 2020

Active TV Media News – 6.03.20

A curated list of articles covering TV Media and the Pandemic (5/27/20 – 6/03/20).

May 27, 2020

Active TV Media News – 5.27.20

A curated list of articles covering TV Media and the Pandemic (5/21/20 – 5/27/20).

May 14, 2020

Active TV Media News – 5.14.20

A curated list of articles covering TV Media and the Pandemic (5/07/20 – 5/13/20).

May 7, 2020

Active TV Media News – 5.7.20

A curated list of articles covering TV Media and the Pandemic (4/30/20 – 5/06/20).

April 29, 2020

Active TV Media News – 4.29.20

A curated list of articles covering TV Media and the Pandemic (4/23/20 – 4/29/20).

April 15, 2020

Active TV Media News – 4.15.2020

CROSS PLATFORM In a Mediapost (4/14) article on media usage, it’s no surprise that we’re all watching more, according to a survey…

April 8, 2020

Active TV Media News – 4.8.2020

The TVB updated their “Broadcast TV Viewership During Coronavirus” with data through all four weeks of March. Taking a look at 25…

May 13, 2019

A Tale of Two Newfronts

This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored…

March 20, 2019

Don’t Let Marketing Personalization Kill Your Brand

Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing.…

March 20, 2019

Cracking the Code on Brand Growth

When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause…

January 1, 2019

International Capabilities

Our expertise is located across many sectors and we do not fit neatly into one box. This means our breadth and depth…