TV & Video News 2.17.22
MEDIA COMPARISONS The GfK 2022 Media Comparisons Study, commissioned by the TVB, looks at multi-media usage and effectiveness, and explores the “different…
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MEDIA COMPARISONS The GfK 2022 Media Comparisons Study, commissioned by the TVB, looks at multi-media usage and effectiveness, and explores the “different…
SUPER BOWL SHOPPING Numerator, a data and tech company serving the market research space surveyed over 1,800 consumers on their plans for…
YOUTH VIEWERSHIP According to Nielsen, more than 8 in 10 households have at least one internet-connected TV device. And while total viewers…
POLITICAL AD SPENDING Adage kicked off their 2022 campaign trail coverage with information from their Datacenter project; a partnership with Kantar/CMAG. The…
HOLIDAY SALES GROWTH Holiday 2021 retail sales increased 14.1% over 2020, to $886.7 billion, easily beating National Retail Federation (NRF) expectations and…
HOLIDAY SHOPPING CAN STILL BEAT FORECASTS Despite inflation, the resurgence COVID-19 with the omicron variant, and supply chain challenges, “the 2021 holiday…
CONVERGENT TV MEASUREMENT GUIDE The Coalition for Innovative Media Measurement (CIMM) announced it is developing a guide to converged TV measurement providers…
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