TV & Video News 5.11.22
PRE-PANDEMIC CONSUMER BEHAVIORS RETURN From concert attendance to gym measurements and airline travel, consumers are shifting to pre-pandemic activities. According to IRI,…
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PRE-PANDEMIC CONSUMER BEHAVIORS RETURN From concert attendance to gym measurements and airline travel, consumers are shifting to pre-pandemic activities. According to IRI,…
UPFRONT COMMITMENTS A report by Advertiser Perceptions and The Trade Desk indicates that ad buyers will increase their CTV ad upfront commitments,…
OTA EVOLVES Nielsen’s latest Local Watch Report takes a close look at the increase in over-the-air TV households and their viewing behaviors.…
LINEAR TV SPENDING “As viewers migrate to digital video, so will ad dollars.” eMarketer suggests that US spending on linear TV ads…
RETAIL SALES According to Mastercard Spending Pulse (which reports on national retail sales across all payment types), US non-auto retail sales increased…
OTT SERVICE HOPPERS: CHURN PART 1 A new report from Parks Associates found that “Service Hoppers”, people who switch OTT video services…
BBO Home Inclusion & Impression Based Buying As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated,…
RETAIL SALES GROWTH The National Retail Federation (NRF) issued its annual forecast, predicting that retail sales will grow between 6% and 8%…
PREMIUM SVOD SIGNUPS INCREASE According to research company, Antenna, “consumer sign-ups for the lower-cost ad-supported tiers of five major premium subscription-based video-on-demand…
AVOD SPENDING The top OTT ad spenders for 2021 included brands in the retail, media, tech, and finance industries according to MediaRadar’s…
LOCAL TV SELLS Some “TV industry insiders have been wondering why private equity giants” are showing interest in local TV station groups.…
OTA FUELED BY DIVERSE CONTENT A new study from Horowitz research shows that “getting access to local channels is the main driver”…