Active TV & Video News 9.7.22
VIDEO DEVICE AND USAGE STUDY The 2022 Media Devices and Usage Study, conducted by GfK for TVB “attempts to better understand the…
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VIDEO DEVICE AND USAGE STUDY The 2022 Media Devices and Usage Study, conducted by GfK for TVB “attempts to better understand the…
TV AD SPENDING REMAINS STRONG Despite the economic uncertainty brought on by inflation and a potential recession, early reports from multiple sources…
POLITICAL ADVERTISING TO HIT RECORD HIGH A report, based on real-time monitoring of linear TV, local cable, and CTV by analytics company…
BACK-TO-SCHOOL SURVEY Data and tech company, Numerator, surveyed approximately 2,400 households for their 2022 Back-to-School Survey, “to understand parent sentiment, shopping plans,…
STREAMING: ONE-THIRD OF TV VIEWING “Streaming audiences continue to hit record levels, with Nielsen’s The Gauge reporting that streaming now accounts for…
We’re excited to share that Liz Margolis, EVP, Corporate Operations & Planning, has been named a 2022 “CYNOPSIS TOP WOMEN IN MEDIA”…
MOST WATCHED TV The Wimbledon Championships and Major League Baseball topped Inscape’s analysis of most watched (percent share duration, all dayparts) live…
BACK-TO-SCHOOL ANXIETY & INFLATION Inflation concerns are raising parents’ anticipated spending levels, despite most of them shopping the summer sales. Anxiety is…
BACK-TO-SCHOOL RETAIL SALES According to Mastercard SpendingPulse, US back-to-school retail sales are forecast to grow 7.5% this year vs. 2021 (excludes auto).…
TV VIEWERSHIP PREFERENCES YouGov released the results of a late-April survey of 1,00 Adult citizens, to understand their preferences around TV and…
NATIONAL & LOCAL AD SPENDING Standard Media Index (SMI) reports that April spending for national linear TV increased 5% vs. a year…
US SENATE CAMPAIGN AD SPENDING The Ad Age Campaign Ad Scorecard analysis, in partnership with Kantar/CMAG looked at US Senate campaign spending…