Active TV & Video News 12.1.22
HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get their holiday shopping done. Between Thanksgiving Day…
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HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get their holiday shopping done. Between Thanksgiving Day…
HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do their holiday shopping online this year (80%)…
LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory dominance for years to come given its…
HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as a result of “economic uncertainty and high…
SHOPPERS TO PURCHASE FEWER GIFTS This holiday season, shoppers are planning to purchase fewer gifts compared to last year; down from 16…
HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”, with Amazon remaining the clear leader (60%…
POLITICAL AD SPENDING According to Kantar’s VP Growth & Strategy, with over $4.5 billion committed to this year’s midterms, “ad spending for…
DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content. Included are “updated cord-cutting forecasts, Warner Bros.…
THE MOST SHIPPED SMART TVS Research company Omdia, found that “shipments of smart TVs powered by Android TV and its predecessor TVOS,…
STREAMING BREAKS MORE RECORDS According to Nielsen, streaming claims “35% of total TV usage in August 2022, while audience engagement across platforms…
Active’s James Ferguson, VP Integration Lead, will join Nexstar Digital at next week’s MediaPost webinar (Tuesday, September 27th at 1pm), where the…
TV VIEWERSHIP HABITS As NBC considers handing over its 10 pm hour to local stations, CivicScience took a close look at their…