Video News 3.2.23
2023 PURCHASE FUNNEL STUDY The 2023 Purchase Funnel Study, conducted by GFK for the TVB looked “to identify the importance of media…
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2023 PURCHASE FUNNEL STUDY The 2023 Purchase Funnel Study, conducted by GFK for the TVB looked “to identify the importance of media…
ANA: TOP MEASUREMENT THEMES At the recent ANA Media Conference held in Orlando, four key themes emerged in panels on measurement. First…
NIELSEN THE GAUGEAccording to Nielsen’s latest The Gauge, Broadcast viewing increased 2.1% over December (though down 6% from January 2022. Streaming holds…
BROADCAST TV LEADS REACH According to the 2023 Media Comparisons Study by GfK and TVB, linear TV reaches more viewers and “has…
NATIONAL LINEAR TV AD SPENDING According to Standard Media Index, December national linear TV ad spending reached approximately $3.7 billion; a 2%…
NON-REAL-TIME CONTENT Enhanced technology opens the door for broadcasters to deliver non-real-time (NRT) content over-the-air. This non-linear delivered content has the potential…
PANDEMIC-INFLUENCED CONSUMER TRENDS While elements of consumer behavior remain elusive, “the lingering effects of the pandemic could clue marketers in on what’s…
KEY TAKEAWAYS FROM CES Active’s Rob Acquaotta shares his thoughts, insights and “miscellaneous musings” in his two-part series on all the tech…
MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement currencies. Adding “more heat and fervor to…
NIELSEN’S THE GAUGE: NOVEMBER The latest issuance of The Gauge from Nielsen reports that November was the 2nd highest month in TV…
OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G home Internet services, and other disruptive technologies,…
VIDEO DEVICE USAGE According to data from Parks Associates, TV Sets continue to be the most watched device for video viewing, although…