Video News 6.15.23
LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that the “daily impressions generated by local broadcast…
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LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that the “daily impressions generated by local broadcast…
POLITICAL AD SPENDING OUTPACING 2020 BY $200 MILLION Broadcast executives are cautiously optimistic about political ad revenue this year. Ad-tracking firm AdImpact…
POLITICALAD SPENDING With the 2024 November election just a year and a half away, the calendar for the presidential primaries is beginning…
LATINX SVOD VIEWERS According to a recent report by Horowitz Research, “76% of Latinx TV content viewers subscribe to at least one…
RECORD SPENDING FOR MOTHER’S DAY A National Retail Federation report found that 84% of US adults expect to celebrate Mother’s Day this…
BROADCASTERS ATTRACTING NEXT GENERATION Broadcasters are “constantly thinking about how to push [their] brand past its traditional boundaries to meet new viewers”…
THE GROWING CASE FOR FAST CHANNELS “The old, independent television business model” has taken on a 21st-century twist, now that “anyone with…
NIELSEN’S NEW LOCAL TV METRICS In a first for the company, Nielsen recently launched comparable reporting of local TV’s OTT streaming apps.…
STREAMING GROWTH: SVOD EDITION According to the quarterly report from Antenna, 32% of subscriptions added to premium SVOD streaming services last year…
AMERICA’S EASTER SPENDING The NRF expects Easter spending to hit a new record this year at $24 billion. “More people are celebrating,…
STREAMING AWARENESS & UNDERSTANDING According to Hub Entertainment Research’s annual Evolution of Video Branding survey, “the eight leading video streaming services have…
JOINT INDUSTRY COMMITTEE (JIC) REVEALS CERTIFICATION CRITERIA The JIC announced its initial requirements for premium video cross-platform currencies. The requirements include the…