Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

April 23, 2020

Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

April 22, 2020

Providing CARE in Ad Messages: 8 Noteworthy Brands…

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is…

April 15, 2020

Showing CARE: 8 Brands That Are Getting It…

These days, Advertisers are showing their compassionate side and stepping up with reminders that their brands are here to help and will…

April 8, 2020

Brands Need It. Show Them You CARE.

Thoughts on what Brands must provide though COVID-19.

April 2, 2020

Consumers Crave It. Show Them You CARE.

Thoughts on engaging with customers through Covid19.

March 10, 2020

Active Joined the RAIN Podcast Business Summit

Jason Endres, Associate Media Director of National Audio, shares his key takeaways from the RAIN Podcast Summit last week.

March 3, 2020

Podcasting on the Rise with Measurement Following Suit

In recent months, the industry has taken multiple steps forward to provide brand advertisers more confidence in the medium, with advancements in…

November 22, 2019

Inventory’s Impact Ripples Throughout the Organization

What are the reasons for inventory management success or failure? To answer that question, we convened a panel of industry experts using…

November 12, 2019

Agency View – ROI on Agency Culture

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

September 23, 2019

Agency View – 2020 Election Year: Navigating 34…

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

August 13, 2019

Agency View – The Cost of New Business

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

July 17, 2019

Agency View – Staffing Strategy: The Liquid Workforce

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.