Active International

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

January 7, 2021

Leaders Magazine 2021 Women Leaders

Leaders Magazine profiled eight Women Leaders at Active International for their first edition of 2021.

December 9, 2020

Congratulations Mary Lee Schneider, a 2020 Directors to…

Against a backdrop of sometimes distressing global change, unanticipated disruption and a creeping fear that the “next big thing” might be even…

October 21, 2020

Active TV Media News – 10.21.20

A curated list of articles covering TV Media and the Pandemic (10/14/20 – 10/21/20)

October 6, 2020

Improving Financial Performance Responsibly at ANA’s 2020 Advertising…

See Active’s executives Kevin Farkas, Chief Risk Officer and Jeff Pappas, SVP, Enterprise Risk Management give a brief overview of how Corporate…

September 24, 2020

Preparing For Disruption: Planning for Politicals, Pandemics and…

At ANA’s 2020 Media & Measurement Conference, Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of…

September 3, 2020

Active TV Media News – 9.03.20

A curated list of articles covering TV Media and the Pandemic (8/27/20 - 9/03/20)

July 9, 2020

Active TV Media News – 7.09.20

A curated list of articles covering TV Media and the Pandemic (7/01/20 – 7/09/20).

June 29, 2020

For American Standard, “Mathvertising” Drives Cost-per-Lead Down 50%…

Seven years ago, American Standard had a problem. How could the kitchen and bath manufacturer continue to grow when the retailers and…

May 20, 2020

Active TV Media News – 5.20.20

A curated list of articles covering TV Media and the Pandemic (5/14/20 – 5/20/20).

May 8, 2020

How Corporate Trade Has Become an Economic Lifeline

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy…

May 7, 2020

Agency View – Keeping Your Agency’s Competitive Edge…

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

April 29, 2020

Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.