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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Search Results for All Insights, All Years

Browse insights by category topic and year refined to match your selected search criteria.

January 12, 2022

CES 2022 Highlights, Part 1: Planes, Trains and…

Logistics aside, CES 2022 was as forward-looking and inspiring as previous years. Today’s recap delves into Transportation and Mobility.

January 6, 2022

TV & Video News 1.6.22

 HOLIDAY SHOPPING WRAP UP According to Mastercard Spending Pulse, holiday retail sales excluding automotive increased 8.5%, while online sales grew 11% compared…

November 15, 2021

Aggregation without Aggravation

By Zachary Santucci and Carl Mayer Previously in this series, we’ve discussed the expansion of the streaming ecosystem, and how factors like…

November 1, 2021

Mark Chloupek, CorePoint’s EVP Reminisces About Working with…

We recently had a conversation with Mark Chloupek, EVP and General of CorePoint Lodging.  Mark is a long-time friend and a member…

August 11, 2021

Procurement Foundry’s Dollars and Sense Forge Virtual Conference

On Thursday, August 5th, at Procurement Foundry’s Dollars and Sense Forge Virtual Conference, Jeff Pappas, Active’s SVP Risk Management was joined by…

August 11, 2021

Bob O’Neill, A 2021 Hall of Mentorship Honoree

The IRTS Foundation has named our very own, Bob O’Neill, EVP, Media Director, as a 2021 Hall of Mentorship Honoree, for his…

May 24, 2021

The Benefits of Incorporating Trade/Barter in a Media…

In our first installment of The Benefits of Incorporating Trade/Barter in a Media RFP, we briefly discussed why more companies are RFP-ing…

May 17, 2021

Cable without the Cable: “Cord Kindas”

Carl Mayer, Director, Integrated Media/Active Entertainment discusses the NewFront presentations emphasis on how streaming video will continue to shape the media economy…

March 10, 2021

Looking Beyond COVID-19

Have you ever had a song stuck in your head, but only a few lines? Well, recently, while viewing numerous presentations predicting…

February 25, 2021

The Streaming Video Landscape, Part 1

In the first of our three-part series, Active’s Zachary Santucci explores the evolving streaming video landscape and what that means for how…

February 12, 2021

Active Currency: Transforming Under-Performing Assets into Working Capital

Kevin Farkas for Procurement Foundry

January 21, 2021

CES 2021 Takeaways, Part 2

I knew going into CES 2021 last week that there would obviously be a focus on health and hygiene. So, welcome to…