Key Takeaways from the 2023 IAB Podcast Upfront
by Jason Endres, Associate Director, National Audio, Active US The Interactive Advertising Bureau (IAB) hosted its annual podcast upfront earlier in May.…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
Browse insights by category topic and year refined to match your selected search criteria.
by Jason Endres, Associate Director, National Audio, Active US The Interactive Advertising Bureau (IAB) hosted its annual podcast upfront earlier in May.…
by Robert Acquaotta, SVP Integrated Media More from CES 2023! And before you judge me for reaching back to a pop song…
By Robert Acquaotta, SVP Integrated Media It’s CES time again! For those of us who geek out on technology and gadgets, Christmastime…
Heading into the new year, advertisers need to identify how their audience has transformed because of connected TV, and what that means…
by Jason Endres, Associate Director, National Audio, Active US Karim Kanji, VP, Digital & Emerging Media, Active Canada After partaking in May’s…
by Jason Endres, Associate Director, National Audio As podcasting continues to grow, many will be surprised who is leading the industry’s steps…
by Jason Endres, Associate Director, National Audio, Active International Ever since the Serial podcast launched in 2014 and became water-cooler conversation, podcasting…
As we enter our third year of living in a world with Covid, it’s clear that just about every industry has been…
Expect to see fewer platform exclusives and don’t worry about podcasting moving away from an ad-supported model. Those are two of the…
Well, that’s certainly a bleak take. And why wouldn’t it be? Many theaters were closed for the better part of a year—some…
Following a year beset by COVID, CES 2022 featured the first-ever keynote from a Healthcare Company, Abbott Laboratories.
INTEGRATED MEDIA PLANNING, BUYING, MEASUREMENT In a recent survey by media-buying and planning platform Mediaocean, cross-platform, integrated media issues this year will…