Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 30, 2019 Major Insurance Carrier was committed for a full season sports sponsorship. They were under resourced for other initiatives, but wanted to maintain a partial sponsorship.
Active purchased a portion of the sponsorship for cash. The company made a commitment to purchase a multiple of the payment in media through Active.
Active placed National Cable, Digital, Print, Hispanic and Local TV and Radio working with the client’s agency. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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