Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 14, 2026 Challenge:
An insurance company sought relief from several NASCAR sponsorship races as well as an excess inventory of promotional items.
Solution:
Active’s Trading Model delivered full value for the races and wholesale value for the promotional items.
The client committed to purchasing an agreed-upon amount of future planned media through Active in exchange for full-value payments.
Benefits:
The insurance company was able to sell races without jeopardizing its relationship with NASCAR.
They also avoided inventory losses typically realized from traditional liquidation, and all its media buying goals and AOR benchmark pricing were achieved.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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