Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 13, 2026 Challenge:
A broadcasting station required a new traffic helicopter valued at $1.2MM but wanted to preserve their
cash flow and avoid traditional financing that would burden their balance sheet.
Solution:
Active funded the station’s $1.2MM purchase of a new traffic helicopter, completely eliminating the need
for traditional financing.
Active received $4.8MM in unrestricted media value, while the station acquired critical broadcasting
infrastructure without impacting their financial position.
Benefits:
This corporate trade solution delivered immediate operational benefits for the station and exceptional
media inventory value for Active.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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