Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 13, 2026 Challenge:
A leading Food & Beverage company was facing issues with its excess inventory from two of its
product lines.
Solution:
Active was able to provide the client premium value for their surplus production of food
products.
In exchange, the client purchased media through Active, where we worked flawlessly with its
ad agency to execute $3 million in digital, spot TV, cable TV, national magazine, and
outdoor media.
Benefits:
Corporate Trade has become an integral part of the client’s corporate strategy, and they have
continually avoided a loss on their surplus inventory.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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