Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
September 25, 2025 Amazon has expanded its programmatic integration with SiriusXM, enhancing targeting, analytics, and access to first-party data via Amazon’s DSP. This transition allows advertisers to include SiriusXM’s audio inventory, like Pandora, in larger omnichannel campaigns. It will also extend Amazon’s AI-driven ad product, Performance Plus, to SiriusXM. The partnership aims to boost streaming audio’s role in digital marketing by improving attribution and aligning audio spend with consumer engagement.
See full article on AdExchanger
YouTube has introduced a major upgrade to its Live platform, adding dual-format streaming that supports both horizontal and vertical views simultaneously. The update also includes AI-powered highlight generation, Practice Mode for creators, and interactive mini-games like Angry Birds Showdown and Trivia Crack. These features aim to boost engagement and streamline production, positioning YouTube Live as a stronger competitor to TikTok and Twitch in the live content space.
See full article on TechCrunch
Peach & Lily took a bold approach to influencer marketing by sending creators unbranded versions of its Glass Skin Refining Serum. Without logos or packaging, influencers were encouraged to share authentic reactions and curiosity-driven content. The campaign sparked 5x more engagement than previous branded efforts, showing that minimalism and intrigue can be powerful tools for driving organic reach and conversation.
See full article on MarketingDive
Salesforce forecasts a 2% year-over-year increase in U.S. online holiday sales, marking the slowest growth since 2018. Rising prices and cautious consumer spending are driving the slowdown, with shoppers expected to prioritize discounts and essentials. Retailers may face pressure to offer deeper promotions and optimize digital experiences to maintain engagement during the peak season
See full article on Reuters
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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