Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
September 24, 2020 
At ANA’s 2020 Media & Measurement Conference, Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, demonstrated how they analyze data to detect when a market is about to be flooded with political ad spending, and shared how understanding consumer mobility during the pandemic has helped them attribute media more effectively. See their discussion in our short video from the event in which they discussed tactics for building the local reach you need and transacting with stations, digital video, OTT and fractional overlays.
ANA Video Link:
https://www.ana.net/miccontent/show/id/v-lf-roi-sep20v-broadbeam
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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