Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
March 23, 2020 Our research & analytics teams are turning over every stone to try to help fortify client business in these challenging times. We were founded on planning client investments with the best possible return before placing a single dollar. And right now, it doesn’t make sense for every business to spend on media. But it also doesn’t make sense for every business to not spend. We’re committed to finding areas of opportunity for our clients. The following slides Here’s a PDF on our observations, detailing the immediate media and business implications of the rapidly changing consumer response to coronavirus
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
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