What’s Trending In Travel: ‘Paycations,’...
This article originally appeared in MediaPost. After an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer…
Active International
Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
How do you pivot when your competition becomes every home owner in the world? What changes when travelers value personal touches and unique travel experiences more than common comforts? How do you build brand loyalty when guests increasingly shop through online travel agencies that list seats and rooms as commodities?
At Active, we see the possibilities for brands with the perspective and commitment to adapt to new consumer expectations in travel. To embrace technology in ways that deliver a better experience and build brand equity. To harness travel disruption and turn it to your advantage.
Reward points are no longer enough to maintain brand loyalty. Travelers expect a level of luxury travel experience and personalization on a mass scale. And they have more leverage than ever to let their demands be known – bad reviews can damage your business overnight.
One of a kind is the new standard. Travelers are no longer content with simply booking standard rooms and getting stock restaurant recommendations from the concierge. They’re shopping for bespoke travel experiences that can deliver the authentic local flavor they crave.
Be accessible to the masses and intimate with the loyal few. Relationships between online travel agencies and travel service providers remain an ongoing struggle. While hotels and airlines focus more effort on going direct to consumers to strengthen brand loyalty, keeping airplane seats filled and properties full is an ongoing struggle. With just a few swipes in a travel app, today’s consumers can compare more hotel and private accommodation options than ever before.
Demand for travel remains high, but so does the bar to compete in this market.
We can help you turn those travel industry challenges into opportunities.
Learn more about how we’ve helped travel brands discover new opportunities.
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This article originally appeared in MediaPost. After an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer…
Insights, Success Stories, and Real World Perceptions. Active International and Brand Innovators set out to gain insights into awareness, engagement, and attitudes…
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