Active International
The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.
January 30, 2019 For more than two years an international CPG company had been trying to sell a large industrial facility with outdated capital equipment. A significant impediment existed: No environmental testing had been done in the site’s 50 year history.
After assessing the property, Active was able to purchase the site for full book value to the client through a Cash Cross Purchase Program. Client made a commitment to purchase a multiple of the payment in media through Active as well as Corporate Events (Hotels).
Working with their agency, Active placed National Cable, Print and Digital. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal. Client implemented several Corporate Sales Meetings through Active’s Travel Group.
Along with Alan Elkin, Arthur co-founded Active International in 1984. Since its inception, the company has been recognized as the global leader in Corporate Trade and maintains a footprint in 12 countries.
Your email address will not be published. Required fields are marked.
Leave a Reply