Streaming Adopts Cable’s Playbook
This article originally appeared in MediaPost. Remember when the streaming platforms, led by Netflix, killed cable? When viewers, voting with their impressions, made…
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This article originally appeared in MediaPost. Remember when the streaming platforms, led by Netflix, killed cable? When viewers, voting with their impressions, made…
This article originally appeared in MediaPost. After an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer…
This article originally appeared in MediaPost. The U.S. economy keeps barreling along, driven by strong household demand and business investment. Recession calls are…
This article originally appeared in TVNewsCheck By Carl Mayer | VP, Integrated Media of Active Entertainment Regardless of your industry, the goal…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The Federal numbers released last week paint a…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight The shift in how consumers interact with media…
Award shows, major sporting events and the Summer Olympics are among a rich slate of programming broadcasters can look forward to, offering…
This article originally appeared in MediaPost. By Corinne Casagrande | SVP, Strategy, Planning and Insight It’s the final push of the year…
Agencies of all sizes are navigating a relentless storm of financial pressures. Namely, increased operating costs –it’s getting more expensive to recruit…
As a currency for TV advertising, ratings leave far too much room for inaccuracies. It’s time to speed up the industry’s shift…
Authority Magazine, a Medium publication, interviewed Gemma Atkinson, Active’s Global Chief People Officer, about her “squiggly” career path, the role that corporate…
Corinne Casagrande , SVP Strategy, Planning & Insights All summer, retailers have been wondering, will people have any money left after all the…